2025 November Monthly Dinner Meeting

Description

Topic: Sell You! Not What You Do!
Speaker: Dale Nikula

If you’re struggling with sales, it’s likely that you are focusing too much of your efforts on
selling what you do and not enough on selling you! Studies have shown that most people select
a remodeler based primarily on who they trust the most, so building trust is critically important
in sales and also is the foundation of strong client relationships which lead to repeat business
and referrals.

In this presentation, we will discuss the importance of trust, practical strategies for building
trust, how to overcome common challenges and measure your success.

You will learn:
○ Why connection and trust lead to more sales
○ Practical strategies to build trust with your prospects
○ How to overcome common challenges in trust based selling.
○ Methods to measure the success of your trust building efforts.

Dale has over thirty-five years of construction experience and was the founder and
president of Encore Construction, a residential design/build company located on Cape
Cod, Ma., until selling the company in 2021. Under his leadership, Encore was highly
respected for its reputation, quality of work (winning numerous awards), professional
management and commitment to operational excellence.

Dale is currently a consultant for residential construction and remodeling companies,
providing practical and effective solutions based on real life experiences.